Our work spans industries, audiences, and formats — but each engagement starts with the same question: what needs to change, and what can we create to make that change possible?
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GE HealthCare
Bringing a colleague value proposition to life through human stories, strategic messaging, and emotionally resonant campaign systems.
PepsiCo / QuakerCPG · Food Service · Sales Enablement
Transforming complex product and channel information into a digital selling platform that helps field teams engage customers with greater clarity, confidence, and consistency.
Sales EnablementDigital ProductEnterprise ToolsSystemsScalable Media
Client
PepsiCo / Quaker Foods
Scope
Strategy, Design, Build
Deployment
3,000+ field reps, year one
Engagement
Multi-year, ongoing
Hero Project Image — Full Bleed
THE CHALLENGE
A vast product portfolio. A distributed field force. No single source of truth.
PepsiCo's Quaker Foods division manages an extensive and constantly evolving portfolio of products across multiple retail and food service channels. Field sales representatives were navigating complex product information, channel-specific messaging, and promotional content spread across disparate systems — creating inconsistency in how the brand and its products were presented to buyers.
The challenge was not just organizational. It was a design and systems problem: how do you get the right information, in the right format, to the right person, at the right moment in a sales conversation — at the scale of a national field force?
STRATEGIC INSIGHT
"The problem wasn't access to information. It was that the information wasn't designed to be used in a conversation."
WHAT FUSION CREATED
A field-ready digital selling platform — designed for the moment of the conversation.
Fusion designed and built a tablet-first digital selling tool that organizes Quaker's product portfolio into a guided, channel-specific experience. The platform allows reps to navigate by product, occasion, or customer type — surfacing the right content, the right story, and the right promotional assets for each unique buyer conversation.
01
Product Discovery System
Guided product navigation organized by channel, occasion, and customer type — with dynamic filtering across the full Quaker portfolio.
02
Channel-Specific Storytelling
Tailored product narratives and selling points for retail grocery, food service, and convenience channel audiences.
03
Promotional Content Hub
A centralized, always-current promotional asset library accessible offline — ensuring field reps always have current materials.
04
Sales Conversation Guides
Structured conversation frameworks that help reps move from discovery through recommendation without losing the buyer's attention.
05
Brand-Consistent UI System
A design system built to Quaker brand standards, scalable across product categories and updatable without full rebuilds.
06
Adoption + Training Materials
Onboarding guides, training decks, and quick-reference materials ensuring the platform was used from day one, not shelved.
Platform UI — Product Discovery View
Channel Selector
Product Story View
"Fusion is a welcome extension of my team — their approach to strategy and execution is as strong as their creative vision. They understand what it means to design for real-world use, not just for the demo."
Senior Director, Sales Enablement — PepsiCo
RESULTS + SIGNALS
What success looked like.
Where specific metrics are subject to confidentiality agreements, we point to the signals that matter most: adoption, longevity, and scope expansion.
Deployment Scale
3,000+ field representatives onboarded in year one of deployment.
Platform became the standard field sales tool across the Quaker division.
Engagement Longevity
Multi-year partnership with expanding scope across PepsiCo divisions.
Fusion was invited back to extend the platform to additional product lines.
Adoption Signal
Platform integrated into national sales training and onboarding curriculum.
The tool became part of how PepsiCo trains new field representatives.
WHAT THIS PROVES
Fusion can take complex enterprise product information and design it into a system that real sales teams actually use — at national scale, with measurable adoption.
Sales EnablementDigital ProductsEnterprise ToolsSystemsScalable Media
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