Wed Aug 19 9:30 AM ET · 3:30 PM CEST OpenReel Remote
Persona
The HeartRhythm Maker secondary
Location
Norway · home office · remote capture (OpenReel)
Segment
PDX (Pharmaceutical Diagnostics) commercial · nuclear-medicine / molecular-imaging customers · distributed Nordic & European team
Priority
High — most tonally distinctive interview in the portfolio
Campaign Use
Primary culture & belonging feature · connective voice for the international / distributed-team montage · "#EveryRoleIsVital — people are vital to each other"
Format Note
Second international remote capture via OpenReel — inherits the Michael Gill template; note template learnings in the Debrief. Confirm preferred on-screen name and spelling ("Thomas Edoy") for the lower-third. Devices: iPhone 14 plus a Logitech webcam (test both). A live guitar performance is agreed on camera — see the music-clearance and archival items before the shoot.
Story in One SentenceWhen distance made work feel less human, Thomas made himself uncomfortable — he sang to his customers — and, without meaning to, showed a new colleague what kind of person she was allowed to be at GE HealthCare.
Emotional TargetVulnerability becoming connection · loneliness turning into belonging · being seen · giving someone permission to belong · humor that opens a door to meaning
Story Spine — Vulnerability ArcLights out → Make myself uncomfortable → Sing into silence → The tradition grows → A colleague sees it → Culture is something we create for each other. Cut off from customers during COVID, Thomas felt "the lights were out." He picked up a guitar he'd barely touched since his kids were small and sang on a Teams call — four logins, no microphones, no applause. He tried again at Christmas (eight), then again (32, some joining from phones at home). A reserved customer asked him to sing the next year. Costumes appeared. Then a new colleague told him that watching him sing was the moment she believed she could be happy at GE HealthCare. The film's engine is that the reach of a small, brave, human gesture was far larger than he intended.
The Turn Rich Must Land — The ColleagueThe film's hinge is not the singing — it's what the colleague understood. She's an MI (Molecular Imaging) account manager who had just moved from a hospital into industry and was overwhelmed; seeing Thomas be himself, she thought "if he can do this after eight years here, I'm sure I'll be happy at GE HealthCare." She's told him more than once, years later. This is the single highest-priority development target. Get, on camera: what she was going through, what she saw, her exact words, why it meant belonging — and the reciprocal: who did that for Thomas.
Story Hierarchy — Rich Must Know ThisSpine: vulnerability → connection → belonging, as above.
Signature insight: "We create culture for each other — you never know who's watching how you show up." His sharpest, most universal line.
GEHC proof: the colleague's testimony. This is employment-brand proof, not assertion — protect it and get it clean.
Contemporary bridge: the distributed team today — "Teams is our office," calling someone just because you see the green dot. Keeps the story from freezing in 2020.
Keep concise: patient connection. It's real but indirect (trust with hospital teams → care). Don't force a patient outcome; let it supplement, not carry.
What Rich Must Get
The "lights out" isolation in his own words → the decision to make himself uncomfortable → the first song as a scene (four logins, no applause, daughter taking the photo) → why he tried again → the reserved customer asking for more → the 32-login "big concert" → the new colleague and exactly what she told him → why seeing him made GE HealthCare feel human to her → who has created that feeling for Thomas → how a distributed team builds belonging today → a clean guitar performance.
Thomas is warm and funny and will hand you the story willingly. The job isn't extraction — it's letting the joke land, then gently returning to the feeling underneath it, and keeping him in concrete human detail rather than management theory.
What the Remote Capture Must Deliver
Intimacy over production value — a warm, authentic home frame with clean audio — plus a separately captured guitar performance, plus the historic archive (photos, costumes, a colleague's screenshot of him performing) that can make this the international piece least compromised by remote production. The screen is part of Thomas's story; lean into it rather than hiding it.
Sensitivity — Colleague Consent & AnonymityThe new colleague is identifiable inside GEHC (MI account manager, moved from hospital to industry). On camera and on screen she is "a new colleague" — no name, no prior employer — unless she gives consent. Because her testimony is the emotional center, decide in advance whether to seek her permission and a short written confirmation of the story for editorial accuracy. If Thomas volunteers identifying details, don't build on them.
Sensitivity — Customer & Patient-Site IdentitiesThese are nuclear-medicine / PET departments and hospital physicians. No customer names, hospital names, requisitions, or identifiable meeting screenshots in any footage — including archival stills and self-captured b-roll. Historic photos and meeting summaries may expose attendee names or proprietary content; flag everything for clearance before use.
Sensitivity — Music Clearance (New for This Shoot)The guitar performance means copyright. Do not assume a carol is cleared because Thomas performs it himself. Coordinate song choice with legal / music in advance — prefer a public-domain traditional carol with a cleared arrangement. Decide before the shoot whether the performance is used in the cut or captured as editorial texture only.
Handle With Care — Don't Reduce Him to a NoveltyThe biggest editorial risk is "fun Norwegian salesman sings Christmas songs on Teams." That is not the film. The humor is the on-ramp; the destination is vulnerability, relationship and belonging. Also: the "secret marketing message" he tucked into summaries is a fun aside but a promotional-compliance snag — don't pursue it. And don't force a patient outcome.
Protect the HumorThe shower-singer confession · "there was no applause… there was nothing" · costumes (the Liverpool shirt, the Christmas sweater) · the delightful contradiction of a man with Excel sheets for everything singing in a Christmas jumper · his daughter photographing him. Let these breathe — they're what make the meaning land, not detours from it.
Recommended Interview Arc
It's 3:30 PM his time — good energy, good light. Establish a people-first account manager whose effectiveness comes from human contact. Let his warmth and humor appear before the structured story. Don't linger on role mechanics; get just enough that COVID clearly removed something fundamental.
1
"If I followed you through a normal week in Norway, what would I see you doing?"
2
"How much of your job depends on relationships rather than products or contracts?"
3
"You came into this from a clinical background as a radiographer. How does that change the way you talk with hospital customers?"
4
"You've described yourself as an extrovert. When did you realize how much being around people mattered to you?"
Listen for: energy from people rather than process, the radiographer-to-commercial bridge, "I need it to be happy," the natural humor switching on.
If vague, probe: "What does a good relationship with a hospital customer actually feel like?"
His own language here is excellent: "your lights are out," "there's nobody there," "you're alone." COVID is the pressure that reveals the character — not the subject. Let him give the audience permission to remember their own isolation without letting the piece become "a COVID story."
1
"Take me back to the start of COVID. What did an ordinary workday suddenly feel like?"
2
"You once described it as the lights being out. What did you mean?"
3
"What happened to the relationships you'd spent years building — with the congresses, the hospital visits, all gone?"
4
"Were you lonely?"
5
"At what point did you realize you needed to do something different — and were you trying to bring back customer engagement, or something more human than that?"
Listen for: the "lights out" image, hospitals unable to take external calls, the shift from movement and people to one man alone behind a screen.
If vague, probe: "What did you miss that a scheduled video meeting couldn't replace?"
Capture this as a scene, not a summary. There's natural humor here — protect it. The "shower singer" coming out, guitar feeling manageable but singing being the vulnerable part, and the four-logins / no-applause detail are what make the later 32-person meeting satisfying.
1
"Where were you sitting when you decided, 'I'm going to sing to my customers'?"
2
"Why a guitar — and why was singing the uncomfortable part when the guitar wasn't?"
3
"What did you say to yourself right before you actually did it?"
4
"You invited 22 nuclear-medicine departments. How many actually made it into that first meeting?"
5
"Take me through the moment you started playing — what could you see and hear from them?"
6
"And the song ends… what happens? Was there really no applause?"
7
"What did that silence feel like?"
Listen for: "make myself uncomfortable," "there was no applause… there was nothing," regular clothes "that was important," the Word summary with his photo.
If vague, probe: "Did you feel ridiculous at all?" · "Why didn't you stop after the first attempt?" · "What part of yourself were you putting on the line?"
Supporting texture, not the primary story — but beautiful. His daughter (around 11 then, 16 now) photographed him, had rarely seen him perform, and later chose guitar herself for a school music activity. It creates an elegant echo with the colleague story: someone watched Thomas take a risk and was quietly changed by it. Explore gently; don't impose the parallel.
1
"Your daughter was there that first time. What did she see — and what did it feel like to have her watch you do something that made you nervous?"
2
"You said she later picked up guitar herself. Do you think seeing you take that risk had something to do with it?"
3
"Did that teach you anything about what people absorb simply by watching us?"
Listen for: "it's my dad," the superstar-then / not-so-much-at-sixteen humor, her choosing guitar for the school exam.
Give the story satisfying movement. The key beat isn't "my engagement strategy worked" — it's "I realized this mattered to someone," especially the reserved PET-center physician whose small request carried outsized weight.
1
"Why did you decide to do it again at Christmas — and what changed the second time?"
2
"When did you first realize customers actually remembered the song?"
3
"Tell me about the reserved customer who asked whether you'd play again the next Christmas. Why did that mean so much coming from him?"
4
"By the third Christmas, 32 people joined — some from phones and home computers. What did that feel like?"
5
"When did the costumes enter the story?"
Listen for: "Oh my God, this is a big concert," the understated northern-Norway customer, people finding personal devices to join, "everybody is smiling when they see me."
If vague, probe: "What was the smallest reaction that meant the most?"
The most important material in the interview. Thomas invited a newer colleague into a meeting so she could meet customers. She'd moved from hospital to industry and was overwhelmed; seeing him sing made her believe she could belong. She's repeated it to him years later. He wasn't trying to onboard her — he was just being himself. That's what makes it employment-brand proof.
Consent GuardrailFrame her as "a new colleague" — no name, no prior employer — unless consent is secured. Let her words, not her identity, carry the moment.
1
"Tell me about the colleague who had just joined. What was she experiencing at the time?"
2
"Why did you invite her into that customer meeting — and what did she see?"
3
"What did she tell you later about that moment?"
4
"When she said it made her think she could be happy here, what did that mean to you?"
5
"What did she learn about this place in that moment that no onboarding presentation could have told her?"
6
"She's mentioned it again years later. Why do you think that small moment stayed with her?"High-value connective probe — ask conversationally: "Maybe you thought you were singing for customers. Were you also showing a new colleague what kind of person she was allowed to be here?"
Listen for: "if he does this, I'm sure I'll be happy at GE HealthCare," "it made my day," "you get encouraged to do the extra stuff."
If vague, probe: "What exactly did she say — in her words?" · "Did hearing that change how you think about the influence colleagues have on each other?"
Make it personal and concrete, not conceptual. His team spans Poland, Netherlands, UK, Spain, Italy and the Nordics; Teams is literally the office. Use the delightful contradiction: the man who plans everything in Excel is also the man stepping outside the agenda to sing. Don't let him retreat into values language — push for last week, who calls whom, what actually happens.
1
"Your team is spread across countries and isn't in one office. So what actually makes you feel like a team?"
2
"You said sometimes you see the green dot next to someone's name and you should just call them. Why does that matter?"
3
"When people help each other here, what does that actually look like — what happened last week?"
4
"What can people lose when every interaction stays on the agenda?"
5
"What does 'Winning together' mean when it isn't about winning a contract?"
6
"How much responsibility does each of us have for creating the culture we want to work in? Can one person make work feel more human for someone else?"
Listen for: "this is our office, Teams," "step out of the structure even though I love structure," "I want to have my impact on the culture," green-dot / ring-up.
If vague, probe: "What's the little thing people do?" · "What happens when someone is struggling?"
Thomas currently reads as the culture giver. The campaign gets richer — and he connects to the other interviewees — if we discover the reciprocal side: who showed up for him. Then land the close on the idea that culture is something colleagues create for one another. Keep patient connection concise and honest.
1
"Your colleague saw you do something human and thought, 'Maybe I can be happy here.' Has another GE HealthCare colleague ever done that for you?"Universal Question — very high priority.
2
"Tell me about someone here who's had a lasting impact on you — what did they teach you?"Universal Question.
3
"If someone joined your team tomorrow, what would you hope they experience in their first weeks — beyond the official onboarding?"Universal Question.
4
"Where do patients fit in your mind when you're doing commercial work?"Keep concise — don't force an outcome.
5
"What keeps you coming back when the work gets difficult? What does #EveryRoleIsVital mean to you when you think about this story?"Universal Question — likely closing line.
Listen for: "it's not just about winning a contract or a tender," "you never know what a small thing will mean to somebody else," "we create that feeling for each other."
If vague, probe: "Finish this sentence: 'I realized a small thing can…'" · "Finish this sentence: 'People make this place feel…'"
Must-Ask Questions
1
"Before COVID, what did being a field-based account manager look and feel like?"
2
"You described that time as the lights being out. What did that feel like?"
3
"What made you decide, 'I'm going to make myself uncomfortable'?"
4
"Why was singing the uncomfortable part when the guitar wasn't?"
5
"Take me through that first meeting — 22 invited, four logins, no microphones, no applause."
6
"Why did you do it again?"
7
"Tell me about the reserved customer who asked whether you'd sing the next Christmas."
8
"What did it feel like when 32 people eventually joined?"
9
"Tell me about the new colleague who saw you sing — and exactly what she told you later."Consent: no name, no prior employer.
10
"Why do you think seeing you behave that way made her believe she could belong here?"
11
"Has another colleague ever created that feeling for you?"Universal Question — the missing reciprocal.
12
"When Teams is effectively your office, how do you make work feel human?"
13
"What would you want someone joining GE HealthCare tomorrow to experience?"Universal Question.
14
"What keeps you coming back when the work gets difficult? What does #EveryRoleIsVital mean to you here?"Universal Question — likely close.
Should-Ask Questions
1
"What did your daughter think when she saw you perform — and do you think it influenced her picking up guitar?"
2
"What did customers begin seeing in you besides the person discussing contracts or price?"
3
"Can you be professional without hiding your personality? What does authenticity mean to you at work?"
4
"Why do little interactions sometimes matter more than big corporate moments?"
5
"What does 'Winning together' mean to you outside the commercial result?"
6
"How does your clinical background as a radiographer shape how you connect with hospital customers?"
7
"What have colleagues from other countries on your team taught you?"
8
"What makes you feel seen or valued here?"
Rescue Questions
For when Thomas jokes past the meaning or drifts into management theory / "modern leadership."
R
"Underneath the humor — what were you actually hoping people would feel?"
R
"What does that look like between two people?"
R
"Can you take me to the actual moment? What did you see on the screen?"
R
"What were you feeling?"
R
"What did they say — and why did it matter to you?"
R
"Can you explain that without using business language? What's the human version?"
R
"What did you learn about that person — and about yourself?"
R
"Finish this sentence: 'People make this place feel…'"
Interviewer Coaching — For Rich
Best StrategyThomas gives you warmth and story willingly — the risk is the opposite of Michael's. Where Michael deflected into modesty, Thomas can joke past the emotional meaning and drift into management theory ("modern leadership," "engagement in digital meetings"). Let the joke land — it's genuine and it's disarming — then return gently: "and underneath the humor, what were you hoping people would feel?" When he abstracts, pull him back to two people in a room.
Thomas's Profile
Conversational, funny, self-aware, and openly reflective — he calls the whole episode "a reality check with yourself." He loves structure (Excel sheets, plans everything, private and work) yet chose to step outside it and sing — that contradiction is the man. A radiographer by background, so he's fluent in the hospital world. He arrives at his strongest meaning after circling through practical detail — give him space to get there.
It's 3:30 PM his time — good energy and good natural light, unlike Michael's evening slot. No need to front-load for fatigue; do front-load for warmth, so the humor is switched on before the heavier turns.
Hard Guardrails1. Colleague consent. "A new colleague" — no name, no prior employer — unless permission is secured.
2. Customer / patient-site data. No hospital names, customer names, or identifiable meeting content in speech or on screen.
3. Music clearance. Don't rely on a song being usable just because Thomas performs it.
4. Don't chase the "secret marketing message." Fun aside, promotional-compliance snag.
5. Don't force a patient outcome. Let the human/culture story stand on its own.
Moments to Slow Down1. "The lights were out." His sharpest image of isolation — the likely setup of the film.
2. "I'll make myself uncomfortable." The act of agency. Preserve his exact wording.
3. Four logins, no applause. The scene that makes everything after it land.
4. The reserved customer's request. "I realized this mattered to someone" — not "my strategy worked."
5. The colleague's exact words. The employment-brand proof. Get it verbatim, get it clean.
Slow Down When He Mentions
◦ "Lights out," being alone behind the computer
◦ Deciding to make himself uncomfortable; the shower singer coming out
◦ Guitar felt safe, singing was the vulnerable part
◦ Four logins / no applause / daughter taking the photo
◦ The reserved northern-Norway customer asking for another song
◦ "Oh my God, this is a big concert" — 32 logins
◦ The new colleague and what she told him years later
◦ The green dot on Teams / calling someone just because they're there
Don't Spend Too Long On
◦ Role mechanics — forecasting, budgeting, planning, pipeline detail
◦ "Modern leadership / modern communication" theory and his executive-training reflections
◦ The "secret marketing message" tucked into summaries (compliance snag)
◦ Specific products, prices, or customer/site names
◦ Trying to prove a patient outcome through this anecdote
Language That Unlocks Stronger Answers
put yourself out theremake yourself uncomfortablepeople need peoplewhen the agenda endsTeams is our officewhat she saw in youthe person behind the rolethe small thing that stayedthe culture we create for one another
Main Steering MoveWhen Thomas cracks a joke or reaches for a management concept, honor it — then bring him home: "That's the idea — now what did it actually feel like, between you and that one person?" His best material is concrete: four logins, the daughter's photo, the customer's small request, the colleague's words. Keep steering back to the specifics.
Story Beats to Hit
1 · The World Before
Field-based account manager energized by hospital customers, congresses, human contact.
Strong — get a concise, visual description
2 · The Disruption
COVID removes visits, congresses, hallway contact. Isolation despite a home office.
Strong — get emotional specificity: "the lights were out"
3 · The Decision
Picks up the guitar again and chooses to make himself uncomfortable.
Excellent — preserve his exact wording; this is the act of agency
4 · The Imperfect First Attempt
22 invited, four logins, no microphones, no applause. Daughter photographs him.
Excellent — capture as a scene, protect the humor
5 · Persistence & Growth
Four → eight → 32. A reserved customer asks him to sing again. Costumes appear.
Strong — why he persisted and what he learned
6 · The Colleague Sees Something
A new colleague concludes she can be happy and herself at GE HealthCare.
Priority — the principal development target; get it clean, get consent
7 · The Reciprocal
Who showed up for Thomas — the culture he received, not only what he creates.
Missing — actively pursue; it connects him to the other colleagues
8 · The Meaning
Culture is what a colleague sees another do and concludes: maybe there's a place for me here.
Strong — the close; keep it in his own words
How to Use This TabConfirmed lines are Thomas's own words from the two pre-interviews (lightly cleaned) — the on-camera job is a clean recapture. Target lines are aspirational: language we hope he lands naturally. Never treat a target as something he has already said.
Confirmed — His Own Words
"I decided, okay — I will give them something. I will make myself uncomfortable."
Prompt: "What made you decide to do something so different?"
"The guitar, I felt confident — but the singing was the worst part. That was really stepping out of the comfort zone."
Prompt: "What actually made you nervous?"
"It's like your lights are out. There's nobody there. You're alone."
Prompt: "What did that time feel like?"
"There was no applause. There was nothing."
Prompt: "What happened when the first song ended?"
"32 logins. People started joining from their phones and private computers. I thought — oh my God, this is a big concert."
Prompt: "What did the third Christmas feel like?"
"She told me: if he does this, I'm sure I'll be happy at GE HealthCare."
Prompt: "What did your new colleague tell you later?" Consent: keep her unnamed.
"You have to put yourself out there. Then I'm not that dangerous person, or the guy who keeps increasing prices."
Prompt: "Why does bringing your personality into a customer relationship matter?"
"Sometimes you think it's just a little thing — then you understand what it means for others."
Prompt: "What did this whole experience teach you?"
"This is our office — Teams. If you see the green sign in front of someone's name, ring up."
Prompt: "When your team is spread across countries, how do you stay human?"
"It's not just about winning a contract or a tender."
Prompt: "What keeps you coming back beyond the commercial result?"
Targets — Belonging & Colleagues
She saw me being myself, and thought maybe she could be herself here too.
Prompt: "Why do you think that moment mattered to her?"
We create culture for each other.
Prompt: "Whose job is it to make someone feel welcome?"
You never know who needs to see you show up as yourself.
Prompt: "What would you tell a colleague about being authentic at work?"
Belonging can happen in a moment nobody planned.
Prompt: "What did her story teach you?"
Targets — Distributed Work
A green dot can be an invitation to call someone.
Prompt: "How do you stay connected when everyone is remote?"
Not every conversation needs an agenda.
Prompt: "What creates closeness across a digital team?"
Being present digitally takes intention.
Prompt: "What have you learned about digital relationships?"
Targets — #EveryRoleIsVital
Sometimes your impact is something you never intended.
Prompt: "When did you realize the moment meant more than you thought?"
What we do affects colleagues as well as customers.
Prompt: "Looking back, who was the song really for?"
Remote Capture Guidance — OpenReel
Second International Remote — Inherit the TemplateThis is the follow-on to Michael Gill's shoot, which set the OpenReel playbook. Apply what we learned there (audio-first, quiet-room protocol, stabilization, staged screens) and note anything new in the Debrief. The difference this time: Thomas gives us a performance and an archive, so the screen can become an editorial advantage rather than a limitation.
Audio Is the Shoot — Especially the GuitarTwo audio profiles to solve at the tech check: speech (interview) and music (performance). Thomas already knows the phone's music mode and background-noise toggle — test both against guitar + voice, and test an external mic. Guitar audio can trip noise suppression; record a test clip and listen back before Wednesday.
Light Is On Our Side This Time3:30 PM CEST in Norway gives strong natural afternoon light — the opposite of Michael's evening slot. Verify at the tech check at the same hour so the light matches shoot conditions. Soft window light on his face; no window directly behind him.
2. The guitar performance — captured separately, clean music audio
3. Hands-and-guitar detail; Thomas preparing to play; the nervous laugh after
4. Historic archive received and reviewed (daughter's photo, costumes, colleague's screenshot)
5. Reflective portrait at the workstation — the "connection across distance" image
Environment — Warm, natural home setting; modest depth behind him; uncluttered. The guitar naturally visible somewhere in the room if authentic. No artificial "GE office" staging.
Camera — Landscape, eye level, slightly above monitor height. Stabilized (tripod / stand / firmly propped — no handheld). Capture at maximum supported iPhone 14 quality; the Logitech webcam is a tested alternate. Frame wide enough for alternate crops.
Light — Soft window light on his face; no harsh overheads; no window directly behind him. Verify at 3:30 PM CEST at the tech check.
Wardrobe — Simple, relaxed, professional for the interview. (Costumes belong to the archive/performance, not the interview frame.)
Thomas has agreed to perform. Capture it separately from the interview so audio and framing can be optimized for music.
◦ Clean wide / medium performance
◦ Closer alternate angle if feasible
◦ Hands-and-guitar detail
◦ Thomas preparing to play; tuning
◦ A few moments before and after the actual performance
◦ The genuine laugh / nerves after finishing
Music audio: test music mode vs. external mic in advance. Clearance: confirm the song is usable before it's relied on editorially (see Checklist).
Thomas has kept images across the years — this is potentially what makes his piece least compromised by remote production. Ask him to gather everything and send the messy collection; let production decide what's useful. Do not ask him to curate.
◦ The daughter's photo of him performing (original resolution)
◦ A colleague's screenshot of him playing on her computer
◦ Images across different years and costumes (Liverpool shirt, Christmas sweater)
◦ Meeting summaries / the Word letter with his photo
◦ Any images suggesting attendance growth (4 → 32) without exposing attendee data
Every customer or colleague asset goes through clearance before use. Flag anything with names, faces, or proprietary content.
Thomas is an ideal candidate for screen-within-screen storytelling, reinforcing the 4 → 32 progression without fabricated reenactment:
◦ Modern Thomas in OpenReel vs. archival screenshot of earlier Thomas
◦ Four participant tiles → an image suggesting many more
◦ Notification / emoji visual language
◦ Historic Thomas with guitar then / Thomas with guitar now
◦ Thomas picking up / tuning the guitar; hands on strings
◦ Setting the guitar beside his workstation
◦ Opening the laptop; putting on headphones
◦ Sitting before a digital meeting; looking at the camera before joining
◦ A relaxed smile after a call
◦ Writing meeting notes; reviewing a notebook or plan
◦ Home-office details; Christmas sweater / costume laid out (not theatrically modeled)
◦ Historic photographs physically held or viewed, if cleared
Each clip: 15–30 seconds, landscape, stabilized, repeated twice. Send simple written instructions plus reference frames after the tech check.
Any customer names, hospital names, requisitions, or identifiable meeting content — including archival stills and b-roll
Attendee names or faces visible in historic screenshots (clear first)
Fake customer meetings, actors playing customers, or an overproduced "COVID reenactment"
Generic Norway beauty footage with no relationship to the story
Staging Thomas as a professional musician, or making the costume the central joke