Thu Jul 23 12:00 PM ET · local time TBC OpenReel Remote
Persona
The Steady BeatHeart secondary
Location
BOP site — city, country, facility name, and approved public-facing terminology all unverified
Segment
Manufacturing engineering · new product introduction · transfer of work · 6 NPIs currently in flight · ~7 years tenure
Priority
Medium-High
Interviewer
Jess leads · Chris on visual/technical direction — mirrors the follow-up call where the NICU story emerged. Confirm assignment with Rich.
Campaign Use
Strong supporting individual vignette (60–75s), rising to primary after shoot if conditions met · quality module anchor · global handoff story · manufacturing recruiting · Craft signal source
Format Note
Third international remote capture via OpenReel — apply the template learnings from the Gill and prior sessions. iPhone 17 confirmed as capture device. She returns July 20 from two weeks out of office; the shoot lands on her fourth day back.
Story in One SentenceA manufacturing leader who helps turn medical-device designs into reliable production processes came to see every cable, sensor, test, and quality step differently after her own baby spent 17 days in the NICU.
Emotional TargetThe first sight of her baby surrounded by cables and sensors · quality becoming personal · gratitude for the unseen people behind medical technology · responsibility carried back to her team of seven
Story Spine — Process → Person → Convergence → LeadershipShe built the processes. Then she stood on the other side of them. For years Kathia turned designs into tools, tests, and workflows — including processes for incubators at BOP. Then her son spent 17 days in the NICU, and the first sight of him surrounded by cables and sensors was heartbreaking and strangely familiar. While completing the Lotus validation — a monitor for mother-and-baby vital signs — she remembered the similar monitor placed on her own body at the hospital. Now she leads her engineers with the family behind every requirement in view. The convergence moment (Lotus validation + hospital memory) is the film's emotional engine.
Five-Signal MappingPatient: very strong — her lived experience makes the patient literal. Craft: strong but footage-dependent — she is the campaign's second credible Craft source after Waukesha; colleague-captured BOP production footage is load-bearing, not optional. Team: moderate — the interview has to earn it; her people-and-belonging material is the top gap. Purpose: strong — resolves naturally into the locked line without overclaiming.
Precision Guardrail — Her Baby Was NOT in an IncubatorKathia developed manufacturing processes for incubators at BOP, and her son spent 17 days in the NICU — but she says explicitly he was not in a NICU incubator. The tempting edit ("she built incubator processes, then her own son was in one") is false. The true, stronger connection is the cables, sensors, and monitors around him, and the Lotus monitor memory. No cut, caption, or script may imply the incubator link.
Equipment Guardrails — Non-GE, and Lotus Was Not the Hospital MonitorThe equipment used during her family's hospital experience was not GE HealthCare's — including the monitor placed on her at arrival, which was similar to Lotus, not Lotus. Her gratitude toward the other manufacturer is genuine and should stay intact wherever her words are used. Never imply GEHC equipment cared for her son.
Her Best Answer Contains Her Worst Claim — Retake StrategyHer "what I'd tell another mother" answer — the natural closing device for her whole vignette — is where "the product will be functional 100%… patients will be safe" lives. That claim cannot clear legal/regulatory review. Re-ask the another-mother question deliberately, early enough to leave room to reshape it toward trust-and-care language. "We will always do our best" is hers and is usable. If we get only one clean take of that answer, it must be a clearable one.
Brand-Comparison Route — Tested and ClosedThe follow-up call floated the "people wait for the GE scanner" framing; Kathia answered with grace and gratitude toward the non-GE manufacturer. Do not reopen brand preference in any form. The story is the universal responsibility of people who make medical technology — not whose logo was on the machine.
Craft Opportunity — Relieving the Waukesha Single-Point RiskKathia leads manufacturing engineering and works beside production associates daily. Cleared, colleague-captured BOP footage of hands, tools, assembly, and test discipline gives the Craft signal its second source. Treat the local-capture coordination as a strategic priority for the campaign, not a nice-to-have for her piece.
Story Hierarchy — Jess Must Know ThisSpine: Process → NICU → Lotus convergence → leadership, precision-verified (no incubator claim, no GE claim, no 100% claim).
Signature insight: "The pictures at work don't look like my baby" — the campaign's sharpest statement on patient centricity: the patient is not an idealized image but a fragile person with a frightened family.
Operational proof: The operator-insight story — a production associate sees what a remote design team cannot, Kathia carries it across the system, the design changes. Chase this to one specific component, conversation, and outcome; it may prove more campaign-friendly than the Versana schedule conflict.
Emotional gap to fill: Names and moments — a colleague who supported her, an engineer she protected, why she has stayed seven years, what belonging looks like on her team.
Keep whole: Her gratitude line toward the non-GE manufacturer — honest, generous, and only usable with full context and a clearance decision.
What Jess Must Get
A clean, precise on-camera version of the NICU first-sight story — plus the pictures-vs-reality insight — plus the Lotus-validation convergence with "similar monitor" precision intact — plus one resolved operational story with a specific insight, action, and outcome — plus at least one named colleague and one concrete leadership moment — plus a clearable version of the another-mother close.
Kathia is more comfortable in systems than in scenes, and her strongest English arrives in the second half of an answer. The job is not extraction — it's patience: one question at a time, silence while she finds the word, and never a retake demanded for grammar after an authentic answer.
What the Remote Capture Must Deliver
Intimacy and clarity over production value. A warm, dimensional frame with clean audio carries the interview; the visual world of her story — facility, hands, team, operators — comes from separately coordinated colleague-captured and GEHC-supplied footage. Audio quality is the single biggest risk; the picture can be modest, the sound cannot.
Language Plan — Decide Before, Not DuringKathia may be more emotionally expressive in Spanish. Discuss in advance whether selected answers in Spanish (with subtitles) are welcome — never introduce it mid-interview. If yes, capture the NICU and another-mother material in both languages and let the edit choose. Subtitle plan is a Sheila-visible activation choice; flag early.
Recommended Interview Arc
She sometimes answers through process terminology and may search for English phrasing. Start with easy, concrete material so she establishes rhythm and confidence. Do not correct her language mid-answer.
1
"How are you feeling about telling your story today?"
2
"For someone outside manufacturing, how would you explain what you and your seven engineers do?"
3
"What would I see if I followed your team through a new-product project?"
4
"What part of the job gives you the most satisfaction?"
Listen for: Plain-language versions of NPI and transfer of work, her hands and her team's hands, the first mention of production associates.
If vague, probe: "Can you describe that without the project terminology?" · "What are your team's hands actually doing?"
Help the audience understand that manufacturing readiness is created, not assumed — and that skipping invisible work has human consequences.
1
"When a new product reaches your team, what has to be built from scratch?"
2
"What can go wrong when manufacturing is not involved early enough?"
3
"What does a production associate see that a design team may not see?"
4
"What is the human consequence when one of those steps is incomplete?"
Listen for: Tools, fixtures, visual aids, test steps, operator usability — the difference between a design that works conceptually and a process that repeats reliably.
If vague, probe: "Give me an example." · "What would the operator experience?" · "What risk were you trying to prevent?"
Two candidate routes. The operator-insight route may ultimately be more campaign-friendly than the Versana schedule conflict — it demonstrates respect, collaboration, and shared credit. Chase whichever she can narrate most concretely, and do not leave without a before, an action, and an after.
Route A — Operator Insight (Preferred)A production associate noticed something → Kathia carried it to the design team → the design changed. Get the specific component or step, who raised it, and what changed.
1
"Tell me about a time a production associate noticed something that changed a design."
2
"What exactly was difficult to assemble or test? Who raised it?"
3
"How did the design team respond — and what changed in the product or process?"
4
"What did that teach you about whose voice matters?"
Route B — Versana Dependency PlanCurrently ends with her explaining the plan, not with an outcome. If she takes this route, push to the turning point.
5
"When did you realize the original plan was not realistic — and what were you worried could happen?"
6
"Who did you ask for help? How did the AME project leader support you?"
7
"Was there a moment when the program manager finally saw it differently? What changed after that conversation?"
8
"What did your engineers see you do as their leader?"
Listen for: "Give visibility to the work," a named colleague, a specific design change, a milestone protected or a plan resequenced.
If vague, probe: "Take me to one specific day." · "What did that change?" · Never let the story frame program management or design colleagues as villains.
Reach the emotional center without making the interview extractive. The objective is transformation, not trauma. Jess's shared experience opened this door on the follow-up call — use it as ground for trust, not as a topic.
Recommended Transition"You have spent years thinking about how medical products are built. Then you experienced medical technology from the other side — as a mother. I'd like to talk about that, at whatever level feels comfortable to you."
1
"Tell me about the first time you saw him after the delivery."
2
"What went through your mind when you saw all the cables and sensors?"
3
"You said the scene was heartbreaking but also familiar. What felt familiar?"
4
"What did you understand in that moment that you had not understood from the product pictures at work?"
5
"What did you need most as a mother during those 17 days? Was there a person who helped you through it?"
6
"What do you remember feeling when you were finally able to take him home?"
Listen for: The cables-and-sensors visual, "broke my heart," "familiar at the same time," the pictures-vs-reality contrast, gratitude toward hospital staff.
Do not: Press for clinical details · ask for an emotional retake immediately after an authentic answer · rush past the first-sight memory. Do not ask her to compare equipment brands.
The strongest bridge in her material: completing the Lotus validation while remembering the similar monitor placed on her at the hospital. Precision matters — Lotus was similar to, not the same as, the hospital monitor, and her experience changed the meaning she brings to the work, not a formal validation result.
1
"You were completing validation work for Lotus. What is Lotus, in simple terms?"
2
"What did you remember from the hospital while you were working on that validation?"
3
"You mentioned a similar monitor being placed on you when you arrived at the hospital. Can you describe that moment?"
4
"Did you speak about your experience with your engineers? What did you tell them — and did they approach the work differently?"
5
"What does completing every test mean to you now?"
6
"What responsibility do you feel to families you will never meet?"
Listen for: "I was having that moment in mind," what she told her team, quality defined through a family rather than a spec.
If vague, probe: "Who do you picture now when your team talks about the patient?" · "What does quality mean when you picture a mother and baby rather than a product on a line?"
The top gap and the client's stated sweet spot. Her material establishes responsibility but not enough warmth. Ask for names and moments — the person behind the leadership system.
1
"Your team is under pressure from difficult timelines. How do you make sure your engineers feel supported rather than simply pushed?"
2
"Tell me about a time one of your engineers was struggling and you helped them through it."
3
"What do you want your team to feel when they bring you a problem?"
4
"When do you have fun together? What makes you proud of them?"
5
"Who has had a lasting impact on you at GE HealthCare?"Universal Question.
6
"Can you remember a moment when a colleague supported you when you really needed it?"Universal Question.
7
"Is there a production associate, engineer, or program leader whose contribution people may not see? Who deserves more recognition?"
8
"What have colleagues in the design centers and other sites taught you?"
9
"Why have you stayed almost seven years?"Universal Question.
Listen for: A name. A specific act. Gratitude with a face on it. What a new engineer should feel in their first weeks.
If vague, probe: "What is that person's name?" · "What exactly did they do?" · "What would your engineers say you did for them?"
Generate concise closing lines. Best device: Kathia speaking to one person — another NICU mother, or her own team — not "the audience."
The Another-Mother RetakeAsk this early enough in the close to reshape it. Her instinct reaches for "functional 100%" and "will be safe" — gently steer to what is hers and clearable: care, discipline, one team, "we will always do our best." If she lands a guarantee, thank her, then ask: "Can you say that again — what would you want her to know about the people behind the equipment?"
1
"What would you say to another mother who is frightened by all the equipment around her baby?"
2
"What would you want her to know about the people behind that equipment?"
3
"When you picture the patient now, who do you see?"
4
"Why does every role matter before a product reaches the hospital?"
5
"Finish this sentence: 'My role is vital because…'"
6
"Finish this sentence: 'Our colleagues are vital because…'"
7
"What does it mean to you that your baby is doing well today? How has he changed the leader you are?"
Listen for: "I see my baby," "quality became personal," "we did not skip a step," "one team."
If vague, probe: "Can you say that as though you are speaking to another mother?" · "What is the simplest way to explain why that mattered?"
Must-Ask Questions
1
"Tell me about the first time you saw your baby in the NICU."
2
"What did you feel when you saw him connected to cables and sensors?"
3
"What did that real experience show you that the pictures at work never could?"Her signature insight — get it whole.
4
"What do you remember from the hospital when you think about the Lotus validation?"Precision: similar monitor, not the same one.
5
"How did becoming a NICU mother change what quality means to you?"
6
"What do you tell your engineers so they understand the person behind the product?"
7
"Tell me about a time a production associate's insight changed a design or process."Chase the specific: what, who, what changed.
8
"How do you protect and support your team when timelines become unrealistic?"
9
"Who at GE HealthCare has had a lasting impact on you?"Universal Question.
10
"When has a colleague shown up for you?"Universal Question.
11
"What keeps you coming back when the work is difficult?"Universal Question.
12
"What would you tell another mother looking at her baby surrounded by equipment?"Retake until a clearable version lands — no guarantees.
13
"What does #EveryRoleIsVital mean in your work?"
Should-Ask Questions
1
"What has to happen between a product design and a safe, repeatable manufacturing process?"
2
"What did your visits to the design centers and other sites change about how you work?"
3
"Why is early manufacturing involvement valuable?"
4
"What do your engineers need from you as their leader?"
5
"How do you respond when a team member brings you bad news?"
6
"Who deserves more recognition than they receive?"
7
"What would you want a new engineer to experience in the first few weeks so they feel they belong?"
8
"What makes you feel seen or valued?"
9
"Describe a day when you felt part of something larger than your role."
Rescue Questions
For when Kathia becomes abstract, technical, cautious, or overly general.
R
"Can you take me to one specific day?"
R
"What did that mean for the person building the product?"
R
"Who was involved, and what did they do?"
R
"What can you share without naming the project?"
R
"Would it be easier to say that in Spanish first?"Only if agreed in advance.
R
"What would your engineers say you did for them?"
R
"When did someone support you?"
R
"What did you personally feel?"
R
"Whose work made your work possible?"
Interviewer Coaching — For Jess (Chris on Visuals)
Best StrategyYour rapport is the asset — the NICU story surfaced because you shared your own. Use that trust as ground, not as topic: the interview is hers. She's more comfortable in systems than scenes, and her strongest English arrives in the second half of an answer. One question at a time. Allow silence while she finds a word. Never demand a retake for grammar after an authentic answer.
Kathia's Profile
Thoughtful, sincere, deeply responsible — and inclined to answer at the process level. She needs more help than most nominees moving from concepts into scenes. When she finds a strong idea in difficult phrasing, reflect it back simply ("Is that what you mean?") and invite her to say it again in her own words.
She returns July 20 from two weeks out of office — the shoot is her fourth day back. Send a warm re-grounding note early in the week so the shoot isn't her re-entry. Confirm at tech check whether selected answers in Spanish are welcome; if yes, capture the emotional material in both languages.
Hard Guardrails1. No incubator claim. Her son was in the NICU but not in an incubator — the "she built it, he was in it" edit is false.
2. No GE claim. The hospital equipment was not GEHC's; Lotus was similar to, not the same as, the hospital monitor.
3. No guarantees. "100% functional" and "will be safe" cannot clear review — reshape the another-mother answer.
4. Brand comparison closed. Do not reopen GE-vs-other-equipment framing in any form.
5. Confidentiality. No program names, schedules, revenue, BOMs, part numbers, or validation results beyond what clearance confirms.
Moments to Slow Down1. The first sight — cables and sensors, heartbreaking and familiar at once. The film's likely opening. Ask what each piece of equipment represented: fear, hope, trust.
2. Pictures vs. reality — "the pictures do not look the same as my baby." Follow with: "What would you want your colleagues to understand about the difference between seeing a picture of a baby and standing beside your own baby in intensive care?"
3. The Lotus memory — the monitor on her body, present in her mind during validation.
4. The operator's voice — the associate sees what the designer cannot; she carries it across the system.
5. Making invisible work visible — her own phrase territory; her role in one image.
Slow Down When She Mentions
◦ Cables, sensors, the first sight of her baby
◦ The pictures in the plant vs. the reality of the NICU
◦ The monitor placed on her when she arrived at the hospital
◦ Telling her engineers about real families
◦ A production associate noticing something the design team missed
◦ Giving visibility to work others cannot see
◦ Any colleague named — a person, not a function
◦ Her son doing well today
Don't Spend Too Long On
◦ Acronyms and internal terminology — NPI, BOM, AME, dual-site; translate and move on
◦ Schedule-conflict mechanics — get the turning point, not the timeline dispute
◦ Clinical details of her son's stay — the transformation, not the treatment
◦ Program-management structure or who reports to whom
◦ Anything requiring a claim about product performance or outcomes
Language That Unlocks Stronger Answers
the first time you saw himwhat the pictures could not showthe family behind the productthe person closest to the workmaking invisible work visiblewho showed up for youwho do you picture nowquality became personaltake me to one day
Main Steering MoveShe speaks in functions — "the design team," "the program manager," "the production associates." Honor the system, then ask for the person: "What is that person's name? What exactly did they do?" The campaign needs human recognition and belonging, not only functional interdependence.
Story Beats to Hit
1 · The Setup
Seven engineers turning medical-device designs into processes people can build, test, and trust.
Strong — translate the terminology into plain language on camera
2 · The Tension
Compressed timelines vs. the invisible work required to build reliable processes responsibly.
Needs a Turning Point — one moment she recognized a risk and challenged the plan
3 · The Operator Insight
The associate sees what the remote design team cannot; Kathia carries it; the design improves.
Needs Specifics — one component, one conversation, one change
4 · The Personal Turning Point
17 days in the NICU. Cables and sensors. Heartbreaking — and familiar.
Very Strong — precision-safe: no incubator, no GE equipment
5 · The Convergence
Completing the Lotus validation while remembering the monitor placed on her at the hospital.
Strong — keep "similar monitor" intact; meaning changed, not a validation result
6 · The Team & Culture
How she leads, protects, coaches, and creates belonging for her seven engineers.
Top Gap — names, moments, warmth; the interview must earn this beat
7 · The Meaning
Quality is a family depending on us — every test represents trust.
Very Strong — help her say it simply, without absolute claims
How to Use This TabConfirmed lines are Kathia's own words from the pre-interviews (lightly cleaned) — the on-camera job is clean recapture. Target lines are aspirational: language we hope she lands naturally. Never treat a target as something she has already said, and never script her.
Confirmed — Her Own Words
"When I saw him with all the cables and sensors, it really broke my heart. But it was very familiar at the same time."
Prompt: "Tell me about the first time you saw him after the delivery."
"We used to see pictures of babies in the plant — but they do not look the same as my baby did."
Prompt: "What did that real experience show you that the pictures never could?" Signature insight — recapture whole.
"I was having that moment in mind when we were finishing the validation for that product."
Prompt: "What did you remember from the hospital during the Lotus validation?" Keep "similar monitor" precision nearby.
"We have a huge responsibility for the products we manufacture — I know the impact it could have on a baby's life."
Prompt: "What does quality mean to you now?"
"We are not skipping any test."
Prompt: "What does completing every test protect?"
"The design team doesn't have that visibility — we give them the insights from the operator's perspective."
Prompt: "What does a production associate see that a design team can't?"
"My job was to give visibility and importance to all the work behind our activities."
Prompt: "What was your role when others couldn't see what manufacturing requires?"
"I am very thankful to the company that created that incubator, because my baby is healing well now."
Prompt: Do not re-elicit. Non-GE equipment — keep only whole with context; clearance decision required before any use.
Targets — Personal Meaning
Before the NICU, I saw a product. After the NICU, I saw the family depending on it.
Prompt: "What did you see differently after your son's NICU stay?"
Now, when I think of the patient, I see my baby.
Prompt: "Who do you picture when your team talks about the patient?"
Quality became personal.
Prompt: "What changed after the NICU?"
My son changed the way I lead.
Prompt: "How has he changed the leader you are?"
Targets — Quality & Responsibility
Quality is not a box to check. It is a family depending on us.
Prompt: "What does quality mean to you now?"
Every test represents trust.
Prompt: "What does completing every required test protect?"
A family is trusting that we did not skip a step.
Prompt: "What would you tell a parent depending on the equipment?"
The patient may never know our names, but they depend on our discipline.
Prompt: "What would you want families to know about the people behind the product?"
Targets — Team & Connection
The person closest to the work often sees the risk first.
Prompt: "Why does the operator's voice matter to design?"
We make the invisible work visible.
Prompt: "What is your role when other people cannot see everything manufacturing requires?"
My engineers need to know they can raise a problem without being judged.
Prompt: "What do you want your team to feel when they bring you a concern?"
The design may begin in one country, but it becomes real through people across many sites.
Prompt: "How do colleagues across different locations contribute to one product?"
Targets — Campaign Close
The patient's care begins before the product ever reaches the hospital.
Prompt: "Where does the patient journey begin from your perspective?"
My role is vital because I help turn a design into a process a family can trust.
Prompt: "Finish this sentence: 'My role is vital because…'"
Our colleagues are vital because no one function can do this alone.
Prompt: "Finish this sentence: 'Our colleagues are vital because…'"
Remote Capture Guidance — OpenReel
Third International Remote — Apply the TemplateCarry forward the Gill-session learnings (check his debrief notes before the tech check). Her visual world — facility, hands, operators, team — cannot come from the webcam frame; it depends on three coordinated sources: the OpenReel interview, her self-captured footage, and colleague-captured / GEHC-supplied facility material.
Audio Is the ShootThe picture can be modest; the sound cannot. Resolve at the tech check: mic plan (wired lav preferred, earbuds or tested alternative otherwise), furnished room to cut echo, notifications and HVAC silenced, 30 seconds of room tone, natural pauses before and after key answers. Record a test clip and listen back before Thursday.
Craft Signal — Colleague-Captured Footage Is Load-BearingBOP production footage is the campaign's second Craft source after Waukesha. Assign a local capture owner now: hands, tools, assembly motion, test discipline, visual instructions, Kathia listening to a production associate. Every frame follows EHS rules — correct PPE on every person in shot — or it dies in review.
If Time Is Limited — Top 5 Captures
1. The seated interview itself — medium close-up, eye level, soft window light, clean audio, negative space for graphics and subtitles
2. Hands writing a simple dependency sequence on blank paper — her role in one image
3. Kathia preparing for or joining a global video call (screens unreadable)
4. Portrait near an approved facility or office environment
5. Kathia holding or looking at a photograph of her son — only if freely offered and cleared
Device — iPhone 17 confirmed. Rear camera if OpenReel's workflow allows reliable monitoring and remote direction; horizontal 4K or highest approved setting; tripod or firmly stabilized — never handheld or laptop camera.
Framing — Medium close-up with negative space for campaign graphics and subtitles. Camera at eye level or slightly above, roughly arm's length or farther to avoid distortion. Seat her several feet from the background for depth.
Environment — Quiet, warm, uncluttered, dimensional — not a blank white wall. Subtle context (notebook, plant, shelf, approved GEHC element) with zero confidential material.
Light — Facing a large window at 30–45°; no strong daylight behind her; no harsh overheads. Lock white balance and exposure if OpenReel supports remote control. Verify at the tech check at noon local — the same hour as the shoot.
◦ Arriving at / walking toward the facility exterior (no security details)
◦ Walking an approved, non-sensitive corridor
◦ Preparing for a video call with global colleagues
◦ Hands opening a notebook or reviewing a cleared process map
◦ Writing a simple dependency sequence on blank paper
◦ Neutral details: safety glasses, badge lanyard, notebook, approved PPE
◦ Window portrait / pausing before entering a workspace
◦ Personal photograph of her son — only if she genuinely wants to include it
Each clip: 15–30 seconds, landscape, stabilized, repeated twice. All footage pre-approved by GEHC for safety, confidentiality, and facility rules. Send written instructions plus reference frames after the tech check, with the secure transfer method confirmed.
Local colleague captures: Kathia walking with her engineers · listening to a production associate · coaching an engineer · team around a cleared process board · assembly motion without proprietary content · natural laughter and shared problem-solving · wide facility establishing shots.
Request from GEHC: Approved BOP facility footage · product-neutral manufacturing footage · cleared maternal-infant-care and neonatal-equipment footage · approved Lotus footage or renders · global design-center footage · design-to-manufacturing handoff visuals.
Hospital or NICU photographs only after careful review — equipment, identifiers, staff, other patients, and dates all create privacy and clearance exposure.
Convergence: Cables or lines resolving into one organized system — echoing the NICU imagery without recreating it.
The mesh: A process map becoming a network rather than a straight line; multiple remote windows forming one global team.
The handoff: A sequence from design sketch to instruction to hands-on assembly — knowledge moving between people.
Honest contrast: A focus transition from polished product imagery toward a real, human family image — her own insight, visualized.
Readable screens, whiteboards, documents, labels, work orders, or internal systems in any footage
Confidential program names, schedules, revenue, BOM structures, part numbers, specs, validation results, or unreleased products
Recreating a NICU scene — no dolls, staged incubators, or sentimental props imitating her baby's experience
Overly polished stock imagery that contradicts her pictures-vs-reality insight
Any visual implying her son was in an incubator, or that the hospital equipment was GEHC's
Facility footage with anyone missing required PPE — EHS review will kill it
Portrait-orientation or handheld clips; audio with notifications or appliances audible
Patient information or identifiable hospital material in any personal photographs
Mon/Tue Tech Check — Must Resolve (Noon Her Time)
✓
OpenReel session tested end-to-end on her iPhone 17, in the actual room, on the actual network
✓
Audio plan decided and tested (wired lav / earbuds / alternative) — test clip reviewed for sound and echo
✓
Lighting and framing checked at noon local — same hour as the shoot — background cleared of confidential material
✓
Phone stabilization solved (tripod or tested propped position); rear-camera workflow confirmed with OpenReel