Story in One SentenceDiego grew up inside imaging rooms — and now he helps build them so they work better for the next patient, technologist, and care team who walks in.
Emotional TargetQuiet full-circle purpose · Practical empathy · Care built into the details · The room has to work
Story SpineChildhood seizures at 12 → years inside imaging and treatment rooms → hospitals always feel familiar → healthcare becomes part of who he is → GE HealthCare enables him to make that lifelong comfort a career → rooms designed around workflow and human experience
What Rich Must Get
A clear arc from childhood patient experience to current installation work, plus one concrete room-design/workflow example where Diego changed a layout to make the room work better, plus Jess' key emphasis: this was never one dramatic “aha” moment — hospitals and healthcare have always felt like part of who Diego is, and GE HealthCare gave him a way to make that lifelong familiarity his career.
Diego becomes strongest when talking about rooms, workflow, steps, and observable details. He goes blank on abstract purpose questions. Keep him concrete; let the meaning emerge after the details.
What Paul Must Capture
Diego with plans, diagrams, workflow explanations, hands marking up layouts, office/corridor movement, and any approved GE HealthCare environment. Not a static desk-only interview. The story needs visual texture: room layouts, doorways, hands tracing paths, collaboration.
Sensitivity — Medical HistoryDiego's story includes childhood AVM, seizures, radiation, catheterization, halo frame, ongoing medication, and lifelong seizure management. Confirm on-camera comfort level. If ongoing seizures come up, acknowledge warmly, do not dwell, redirect to how familiarity with healthcare shapes his work. Context, not climax.
Sensitivity — ComplianceCustomer sites, room layouts, installation plans, screens, whiteboards, and hospital references may include confidential information. Use only generic or pre-approved materials. Review all visible surfaces before filming.
Key Coaching NoteJess' emphasis: this was never one dramatic “aha” moment. Diego has always felt at home in hospitals and healthcare settings; they have always been part of who he is. GE HealthCare enabled him to turn that lifelong familiarity into a career. Do not over-script this. Let him describe it in his own grounded, practical language.
Soundbite Targets
◦ I know what it feels like to be inside these rooms
◦ The more communication, the better
◦ For me, it's about workflow
◦ The room has to work for the end user
◦ That frustration can cascade down to the patient
◦ Hospitals feel like home to me
◦ Healthcare has always felt like home
◦ I've been on that side of the equation
Recommended Interview Arc
Help Diego relax and be practical. He's self-deprecating ("Not that exciting") — give him permission to be himself.
1
"For someone who has no idea what a Project Manager of Installations does, how would you explain your job in plain English?"
2
"What kind of rooms or equipment are you usually helping bring to life?"
3
"What does a normal week look like for you — or is there no such thing as a normal week?"
4
"When someone brings you into a project, what are they usually hoping you can solve?"
5
"You said your story is 'not that exciting,' but the details are what make it interesting. Can we just talk through it in your own words?"
If vague, probe: "Can you give me one example from this week?" · "Who's usually in the room with you?" · "What goes wrong if your role isn't involved early enough?"
Make the audience understand Diego's world. This is where he becomes strongest.
1
"When you first look at an imaging room or a room plan, what are you looking for?"
2
"What makes an installation more complicated than people outside the work might realize?"
3
"Who depends on you during a project — sales, customers, architects, field engineers, technologists?"
4
"You said the room may be used for the next 20 years. What responsibility comes with that?"
5
"What does a good room make easier for the technologist?"
6
"What does a bad room make harder?"
Listen for: Concrete details — steps across a room, coils, injectors, monitors, door placement, storage, loading the patient, technologist frustration.
If vague, probe: "Show me with your hands — where is the patient, where is the door, where is the equipment?" · "What's one layout mistake that creates problems every day?"
Connect the current role to childhood experience without forcing sentimentality.
Mom's ApproachDiego described his mother's style as "you fall, you get up, you move on." Try: "Your mom's approach was 'get up and move on.' Looking back, what do you wish someone had said differently?"
1
"Take me back to being 12. What was the first moment when you realized something was happening that you couldn't explain?"
2
"What do you remember about the first imaging rooms you were in as a kid?"
3
"What did the machines, procedures, or hospital staff feel like to you at that age?"
4
"You said no one fully explained some of what was going to happen. What do you wish someone had told you?"
5
"When you are in imaging rooms today, do any of those memories come back in small ways?"
6
"When did it hit you that your career had brought you back into the same kind of rooms?"
Listen for: Not knowing what would happen, being awake during procedures, seeing monitors, the halo frame, screws, losing hair, communication reducing fear.
If vague, probe: "What do you remember seeing?" · "What did you understand at the time, and what did you not?" · "What would have made that less frightening?"
The Care ChainGet Diego to say this clearly: good room design → smooth technologist workflow → more confident patient → better care experience.
1
"When a room is set up well, what changes for the technologist?"
2
"How does that affect the patient, even if the patient never knows your name?"
3
"What does a patient probably never notice that actually matters a lot?"
4
"You talked about technologist frustration cascading to the patient. Can you explain that?"
5
"When a patient is nervous, what can the room or care team do to reduce that fear?"
6
"What does communication mean to you now, given what you experienced as a kid?"
If vague, probe: "What does that look like in the moment?" · "How would that feel if you were the person on the table?"
1
"You said hospitals feel like home — you even mentioned liking the cafeteria food, the soup with the peas and carrots. What is it about hospitals that feels comfortable to you?"
2
"What do you understand about hospitals that most people might not?"
3
"How did working in hospitals before GE HealthCare shape the way you work now?"
4
"What makes you willing to push back if a room design will not work for the end user?"
5
"Who inside GE HealthCare helps you get these projects right?"
6
"What has kept you in healthcare for your whole adult life?"
Listen for: The cafeteria and "any door" details ground "hospital feels like home." Also: practical advocacy — stepping on architects' toes for the end user.
Diego may struggle here. Let him answer imperfectly, then bring him back to specifics.
1
"If you could explain your job to 12-year-old Diego before one of those scans, what would you want him to know?"
2
"What do you hope patients feel in a room you helped bring to life?"
3
"What do you hope technologists feel when they walk into that room every day?"
4
"What do you want people to understand about installation work that they might never see?"
5
"What does #EveryRoleIsVital mean from where you sit?"
6
"When you look back at your path — from being inside those rooms to helping create them — what makes you proud?"
If vague, probe: "Say that again, but make it about one patient." · "What would the technologist notice?" · "What would make you say, 'We got this right'?"
Must-Ask Questions
1
"Take me back to being 12. What do you remember most clearly about first being inside those hospital and imaging rooms?"
2
"What do you wish someone had explained to you before the procedures?"
3
"You said hospitals feel like home to you. What does that mean?"
4
"When you walk into an imaging room today, what are you looking for?"
5
"What makes a room work well for the technologist?"
6
"How does that affect the patient?"
7
"Can you give me one specific room-planning example where you changed the layout or workflow to make the room work better for the end user?"
8
"You said a room may be used for 20 years. What does that responsibility feel like?"
9
"What does it mean to you that your life brought you back into these rooms?"
10
"When a patient is nervous, what can the room or care team do to reduce that fear?"
11
"If you could explain your job to 12-year-old Diego before one of those scans, what would you want him to know?"
12
"What does #EveryRoleIsVital mean in a role patients may never see?"
Should-Ask Questions
1
"What was your first job in a hospital, and why did you stay in healthcare?"
2
"Was there ever a time hospitals felt unfamiliar to you, or have they always felt like part of your world?"
3
"What does a patient probably never notice that still affects their experience?"
4
"Can you tell me about a time you pushed back because something was not right for the end user?"
5
"Who do you collaborate with most to get an installation right?"
6
"What do customers rely on you for beyond technical knowledge?"
7
"What part of the work still feels personal to you?"
8
"What do you hope care teams feel when they start using a room you helped plan?"
Rescue Questions
For when Diego becomes too abstract, technical, modest, or corporate.
R
"Can you give me one specific example?"
R
"What did that look like in the room?"
R
"Who was depending on that outcome?"
R
"Can you walk me through the room like I'm standing there with you?"
R
"What would the patient feel, even if they never knew why?"
Interviewer Coaching — For Rich
Best StrategyKeep Diego in concrete memory and concrete workflow, then draw the meaning out after he has already described the details.
Diego's Profile
Authentic, likable, practical, and grounded. Not naturally polished or overly reflective — and that's the point. His strength is that he doesn't sound like he's performing. Let him stay Diego: understated, matter-of-fact, lightly humorous, and specific.
He becomes vague on broad emotional questions ("Why does this work matter?"). He becomes much stronger when asked about what he saw, what happened, how a room works, what a technologist needs, or what should have been explained.
Jess' Emphasis — Not an “Aha” MomentDo not frame Diego's story as a sudden realization. The stronger read is that hospitals and healthcare settings have always felt like home to him — part of who he is — and GE HealthCare enabled him to make that lifelong familiarity his career. Keep it natural and unforced.
Three Key Moments to Slow Down1. The childhood room experience — not clinical detail, but what it felt like inside the room. His mom's approach ("you fall, you get up") is a natural entry.
2. The room workflow explanation — where Diego becomes most animated. Press for: steps, coils, monitors, injectors, storage, doors, patient loading, technologist frustration.
3. The lifelong healthcare thread — don't force an “aha” or sudden-realization moment. If he says hospitals have always felt normal or comfortable to him, sit with it, then: "What did GE HealthCare make possible for you professionally?"
◦ Technologist frustration cascading to the patient
◦ Hospitals feeling like home — not as an aha moment, but as something that has always been part of him
◦ GE HealthCare giving him a way to make healthcare his career
◦ Pushing back on architects for the end user
◦ A room being used for the next 20 years
◦ "The more communication, the better"
Don't Spend Too Long On
◦ AVM clinical details — just enough for context, then move to what it felt like
◦ Medical hardship framing — the story is about how experience informs work
◦ Abstract self-analysis — "How does this connect to your purpose?" will shut him down
◦ "Inspirational" framing too early — earn it through details first
◦ Over-framing the story as a sudden realization — Jess' emphasis is that healthcare has always been part of who he is
If Ongoing Medical Issues Come Up
Diego still has seizures and takes medication — "they'll be here for the rest of my life." If he raises this: acknowledge warmly, do not dwell, do not use as a dramatic beat. Redirect to how ongoing familiarity with healthcare shapes his work.
It is context, not climax.
Language That Unlocks Stronger Answers
take me into the roomshow me what you meanwhat would the patient noticewhat would the technologist feelwhat did young Diego needwhat do you now try to make betterwhat does the room need to dowalk me through the room
Main Steering MoveWhenever Diego goes abstract or modest, bring him back to the room — one room, one patient, one technologist, one detail.
Story Beats to Hit
1 · The Setup
Diego manages installations for imaging equipment across hospitals and outpatient centers.
Strong — get a clean, plain-English description
2 · The Tension
Bad rooms frustrate technologists, slow care, affect patients. Diego knows what it's like inside the room.
Needs Sharpening — one specific workflow/room-design example
3 · The Action
Reviews plans, studies workflow, challenges layouts, advocates for what works.
Moderate-Strong — tie to concrete story
4 · The Collaboration
Sales, customers, architects, field engineers, technologists, doctors, internal teams.
Moderate — who helps, who depends on his judgment
5 · The Outcome
Better workflow, more confidence, rooms that serve for years. Canon competitive win.
Good — get before/after on Canon or a room-design example
6 · The Meaning
Care is built before the patient enters. Childhood gives him practical empathy.
Very Strong — let him arrive naturally
Personal Meaning
I know what it feels like to be inside these rooms.
Prompt: "When you think about being a kid inside those rooms, what comes back to you now?"
This work has come full circle for me.
Prompt: "You used the phrase 'full circle.' What does that mean to you?"
Hospitals feel familiar because they've been part of my life for so long.
Prompt: "You said hospitals feel like home — you even like the cafeteria food. Can you explain that?"
I didn't set out to make my medical experience my career story, but it shaped how I see the work.
Prompt: "Did you realize before these conversations how connected your childhood was to your career?"
Patient / Customer / Clinician Impact
A room that works well helps the care team focus on the patient.
Prompt: "When a room is designed well, what becomes easier for the technologist?"
Patients benefit from details they may never notice.
Prompt: "What does a patient never see or know about your work, but still benefit from?"
Poor workflow can create stress that reaches the patient.
Prompt: "You said frustration can cascade down to the patient. What do you mean?"
Communication reduces fear.
Prompt: "Based on your own experience, why does communication matter so much in healthcare?"
The room has to work for the people who use it every day.
Prompt: "What does 'getting the room right' really mean?"
Team and Culture
My role is to connect many people around a practical outcome.
Prompt: "Who has to come together to make an installation successful?"
Sometimes advocating for the end user means challenging the plan.
Prompt: "Tell me about a time you had to push back because the room wouldn't work."
Customers rely on GE HealthCare for confidence, not just equipment.
Prompt: "What are customers looking for from you when they're unsure a project can work?"
Positive energy matters because every project has obstacles.
Prompt: "You said you don't have problems, you have opportunities. How does that mindset help?"
#EveryRoleIsVital Connective Lines
Even roles patients never see can shape patient experience.
Prompt: "How does your role touch the patient, even if the patient never meets you?"
Every detail in the room matters because people will live with it for years.
Prompt: "What does it mean to create a room that may be used for the next 20 years?"
Healthcare has always felt like part of who I am; GE HealthCare gave me a way to make it my career.
Prompt: "Was there ever an aha moment for you, or has healthcare always felt like part of your world?"
Care starts before the patient arrives.
Prompt: "When does patient experience begin in your work?"
The invisible work behind the scenes affects what happens at the bedside.
Prompt: "What would people be surprised to learn about installation work?"
Montage-Friendly Lines
"I've been on that side of the equation."
Prompt: "How does your patient experience affect how you see the work?"
"For me, it's about workflow."
Prompt: "What's the first thing you think about when you look at a room?"
"The more communication, the better."
Prompt: "What would have helped young Diego feel less afraid?"
"The room has to work."
Prompt: "What's the simplest way to describe your standard for an installation?"
"Healthcare has always felt like home."
Prompt: "Was this ever an aha moment for you, or has it always felt like part of who you are?"
Visual Guidance — For Paul and Crew
If Time Is Limited — Top 5 Shots
1. Diego on camera telling the full-circle story in a controlled, warm environment
2. Diego reviewing or marking up a generic room layout — hands visible, engaged
3. Hands tracing workflow through a room: patient entry, table, technologist path, equipment/storage
4. Diego walking through a doorway or corridor — reinforcing "I feel at home in hospitals"
5. Collaboration-style shot: Diego explaining a plan or room setup to someone else
GE HealthCare DC Office — Branded, professional, controllable. Prioritize meeting rooms, corridors, workspaces, permission-friendly areas.
Best-Case Bonus — Demo room, training room, mock imaging environment, or non-customer-specific installation space.
◦ Diego reviewing room layouts or installation plans
◦ Hands marking up diagrams or tracing workflow paths
◦ Diego explaining a room plan to Rich, Paul, or a colleague
◦ Close-ups of approved, generic planning materials
◦ Whiteboard or printed floor plan showing patient flow, technologist movement, equipment, storage, doors
◦ Diego walking through GE HealthCare office hallway or doorway
◦ Diego entering a meeting room, setting up materials, opening plans
◦ Team-style collaboration moment with approved colleagues
◦ Close-ups of hands, pens, diagrams, notes, checklists — no sensitive screens