A six-beat example showing how the story architecture can translate into a 60–90 second anchor film and extend into the campaign asset system — opening with immediate emotional pull, then moving into Diego’s work, purpose, and belonging. This is a format demonstration, not a final storyboard or edit.
Visual: Archival Polaroid of Diego as a young patient in the halo.
“When I was a kid and I was in the hospitals, everyone went above and beyond to make me feel comfortable, to feel safe… It was scary.”
Story job: Open with the strongest emotional image first, grounding Diego’s story in lived experience within the first seconds.
Patient · Personal memory
Visual: Diego walking through an open, light-filled hospital space.
“Most people turn away, run away from them, but I really feel at home when I’m in a hospital.”
Story job: Turn the opening memory into Diego’s unexpected relationship with hospitals: a place of fear becomes a place of purpose.
Patient · Lived experience
Visual: Workstation, monitor, hands, or GE HealthCare detail.
“My main goal is to provide a room where that patient or technician or doctor feels the same way — to provide that level of healthcare that I received 30 years ago.”
Story job: Connect Diego’s childhood experience to the work he does now: building rooms where care can happen with comfort and safety.
Purpose · Space for care
Visual: Waukesha imaging equipment B-roll placeholder, showing the built environment and technology Diego’s work helps make ready.
“…to make sure the doctors, the technicians, everyone has the best possible space for the care of that patient.”
Story job: Show that Diego’s work is not the endpoint. It creates the conditions where doctors, technicians, and patients can all be supported.
Team · #EveryRoleIsVital
Visual: Rooftop or skyline moment with Diego grounded and reflective.
“This is where I wanna stay. This is where I have fun… most days I get up and I don’t think like I have to go to work.”
Story job: Let the story move from personal purpose into belonging — why this work and this place continue to matter to him.
Purpose · Belonging
Visual: Diego cutout on GE HealthCare purple background, resolving the story into a campaign/static asset.
“My goal is simple… to provide a room where patients, technicians, and doctors feel comfortable and safe.”
Story job: Show how the hero story can extend into internal screens, social statics, and campaign quote assets.
Asset system · Internal + social